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Who we are


The Boho-Chic and Romantic style of Joycard Concept has accompanied many brides, maids of honor, wedding and christening guests. Joycard Concept, influenced by the international catwalks and the latest trends of fashion, has created its own unique style which matches smartly old and modern elements.

We have met Joycard Concept’s Bridal and Evening Collections at several European fashion shows such as Pure London and Who’s Next in Paris, Fashion Week in Paris and Bridal Fashion Week in Athens.

Our Passion

Few Words

The creative team of Joycard Concept consists of designers, stylists, photographers, modelists, patronists and more. In combination with its technical team, Joycard Concept creates the best outcome on your body measurements. By using techniques like moulage and haute couture we tailor your favorite outfit adding details that will stand out.

Our passion steer us in every stage of our process, from our collection’s concept inception, to the fabric design and selection and to the methodology we follow towards the implementation of the dress of your dreams.

We target to your absolute satisfaction by selecting the most relevant piece of our collection and by making the best fit to your body.

How it all started

Our Story

Joycard Concept debuted on 2014 at a very romantic place in Kolonaki area, Athens. Its first Fairytale Collection launched at Pure London trade show. It gained rapid success and started cooperating with boutiques of Amsterdam, Holland, Irland and London, UK.

On 2016, bridal and evening collections separated so today the evening collection is hosted by Chalandri Concept Store in Athens and the bridal collection by Kolonaki Atelier in Athens.